Who Said Hip Hop Is Dead

MTV, iTunes And Others Also Bestow Top Spot Recognition

Having released their “Best of 2009” list, Time Magazine has confirmed what music lovers, critics and observers have already been saying amongst themselves. “Only Built For Cuban Linx Pt 2” is the best, most impactful Hip Hop album of 2009.

New York, NY – December 10, 2009 – Various music outlets all over the world have also declared the project their 2009 favorite. iTunes counted the September 8th release as one of its editor’s top picks and MTV included Raekwon in their famed and often controversial Hottest MCs list. Accomplishing what was sure to be an impossible feat, Raekwon was able to follow up the iconic, original 1995 offering, with a collection of work that was declared a classic before the album officially hit the stores.

With the music industry struggling to find its footing in this digital age, Raekwon and the LA based Cashmere Agency, masterfully formulated a viral assault that maximized the power and potential of the internet, as a direct marketing and promotional tool. With no pre-release radio or video support, the OBFCL Pt 2 viral approach confirmed non-traditional methods of album preparation.